The Coolest CMOs in CG

Sixteen esteemed executives in the consumer goods world made Business Insider’s inaugural ranking of the 50 most innovative chief marketing officers.



Deflating Myths About Innovation

Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This month’s Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.

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2017 Retail and Consumer Goods Analytics Summit