Agenda


Day One
Monday, 5 June, 2017
Day Two
Tuesday, 6 June, 2017
Day Three
Wednesday, 7 June, 2017
 

Registration Open

 
 

SHARE GROUP #1

DATA & ANALYTICS

Hosted by Strategy&

The CGT Data & Analytics Share Group is an open forum for qualified CG executives to network and share best practices around the use of data to address business challenges. The group has been in existence for over 10 years, and meets roughly six times per year (3 in person meetings at CGT conferences and 3 conference calls). The group is moderated by CGT in conjunction with PWC Strategy& and discussion topics are selected by the group. Recent topics have included: organization structure, prioritizing analytics projects, talent, technology approaches (including vendor specific discussions), use cases, and more. For more information, contact [email protected] and to register for the meeting on June 5, please contact Dita Alexandrakis, [email protected].

 
 

SHARE GROUP #2

TRADE PROMOTION

Hosted by Srategy&

The Trade Promotion Management Share Group is an open forum for qualified CG executives to network and share best practices around the management of trade funds and supporting technology implementations. The group meets six times per year (2 in person meetings at CGT conferences and 4 roughly quarterly conference calls). The group is moderated by CGT in conjunction with PWC Strategy& and discussion topics are selected by the group. Recent topics have included: integrated business planning, technology/vendor discussions, Trade Promotion Optimization, user adoption, predictive analytics, trade initiative inertia and more. For more information, contact [email protected] and to register for the meeting on June 5, please contact Dita Alexandrakis, [email protected].

 
 

STRUCTURED NETWORKING: DRIVING DIGITAL ENGAGEMENT

Moderator: John Wilkinson, CEO, Thoughtwav

The Structured Networking segment gives you an opportunity to discuss technology trends, challenges and best practices in a series of timed 1:1 meetings with your peers and technology providers. As an attendee, you will walk away with connections that can best support your personalized business objectives.

 
 

WELCOME COCKTAIL RECEPTION

 

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REGISTRATION OPEN

 
 

NETWORKING BREAKFAST

 
 

WELCOME REMARKS

Albert Guffanti, Publisher, Consumer Goods Technology

 
 

OPENING KEYNOTE

DRIVING DIGITAL ENGAGEMENT

Digital engagement holds the key to success in the CG industry. Brand owners must balance the demands of multiple customers yet grow connections with the powerful digital end consumer. This keynote address will feature an industry thought leader who will share best practices around meaningful engagement with consumers, retailers, and shoppers, setting the stage for the rest of the Summit. 

 
 

EDITORIAL REMARKS

Kara Romanow, Community Director, Consumer Goods Technology

 
 

GENERAL SESSION #1

CONSUMER DIRECT

As e-commerce picks up momentum, CG companies must build capabilities for this new channel. Interacting directly with consumers, from marketing to delivery, presents unique challenges to companies used to selling to retailers and shipping pallets. This session walks through various approaches and strategies and while there is no silver bullet, participants will better understand the challenges and opportunities around this important initiative.

 
 

NETWORKING COFFEE BREAK

 
 

GENERAL SESSION #2

CONSUMER CONNECTION WINS

Building on the theme of Driving Digital Engagement, this session focuses on engagement with end consumers, who are demanding more and more from the brands they love. Two success stories will be discussed in a fast-paced case study format.

 
 

GENERAL SESSION #3

RETAILER CONNECTION WINS

Speaker:  Suzy Monford, CEO, Andronico's Community Markets

Building on the theme of Driving Digital Engagement, this session focuses on engagement with retail customers, where collaboration between trading partners can be a differentiator. Two success stories will be discussed in a fast-paced case study format.

 
 

PRESENTATION: 2017 CMO OF THE YEAR AWARD NOMINEES

CGT’s CMO of the Year is a prestigious award that recognizes excellence in marketing. We will introduce you to this year’s finalists, and the winner will be revealed Tuesday night!

 
 

NETWORKING LUNCHEON FEATURING TOPIC TABLES

 
 

EDITORIAL ADVISORY BOARD LUNCH (PRIVATE)

 
 

GENERAL SESSION #4

SHOPPER CONNECTION WINS

Building on the theme of Driving Digital Engagement, this session focuses on engagement with shoppers, where promotion and marketing strategies that impact the path to purchase are critical elements of engagement. Two success stories will be discussed in a fast-paced case study format.

 
 

NETWORKING COFFEE BREAK

 
 

WORKSHOP #1

WINNING CONSUMERS WITH DIGITAL PROMOTIONS

In this Thought Leadership session, top technology providers share their front-line insights into the critical topic of consumer engagement with digital promotions. 

 
 

WORKSHOP #2

EMPOWERING SALES ORGANIZATIONS THROUGH DIGITAL CONNECTIONS

In this Thought Leadership session, top technology providers share their front-line insights into the critical topic of sales empowerment through digital connections. 

 
 

GENERAL SESSION #5

2017 SALES & MARKETING REPORT

Host: Simon Ellis, Program Vice President – Supply Chain, IDC Manufacturing Insights

INDUSTRY PANEL

CGT’s annual Sales & Marketing Report, conducted in conjunction with IDC Manufacturing Insights, provides insights and perspectives into emerging sales & marketing strategies that focus on digital engagement. This year’s panel features thought leaders who will provide their perspectives on the results, along with commentary from Simon Ellis, the IDC analyst who led the research.

 
 

CLOSING REMARKS

Kara Romanow, Community Director, Consumer Goods Technology

 
 

NETWORKING EVENTS (OFFSITE)
“UPSTAIRS AT THE KIMBERLY”

 

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REGISTRATION OPEN

 
 

NETWORKING BREAKFAST

 
 

OPENING REMARKS

Honorary Chairperson

 
 

KEYNOTE SESSION

WALL STREET’S PERSPECTIVE

One of our most popular annual sessions, this insightful keynote discussion will feature influential Wall Street analysts who will divulge which consumer goods companies are building profitable brands and partnerships within the industry and touch upon the keys to their success.

 
 

GENERAL SESSION #6

DISRUPTING THE PATH TO PURCHASE

Our closing session day focuses on disruption!  This session showcases an industry leader that has leveraged digital engagement to truly disrupt the market. This organization has embraced the opportunities brought about by re-thinking the traditional business model and is meeting the challenges involved with innovation in the digital age. Thinking outside the box – or re-inventing the box – is leading to success in the challenging consumer industry!

 
 

GENERAL SESSION #7

DIGITAL DISRUPTION: IoT

The “Internet of Things” brings true disruptive technology to the CG industry. Yet most of the use cases seem to involve service or retail operations. How can this ground-breaking approach to technology be leveraged in the CG industry? Are implementations limited to operations and manufacturing? This compelling session will provide insight into the opportunities this exciting technology provides, along with an overview of implementation approaches in the digital world.

 
 

NETWORKING COFFEE BREAK

 
 

GENERAL SESSION #8

DIGITAL DISRUPTION: MOBILITY

Continuing our theme of disruption, this session features an organization who has taken the possibilities enabled by digital devices to a new level. Mobile technology has the power to transform both internal organizations as well as consumer engagement; hear from one leader who has excelled by disrupting the traditional role of mobile technology.

 
 

SUMMIT CLOSING REMARKS

Albert Guffanti, Publisher, Consumer Goods Technology

 
 

EXECUTIVE COUNCIL MEETING AND LUNCH (PRIVATE)

 
 

RETAIL SAFARI

Safari Leader:  Wendy Liebmann, CEO, WSL Strategic Retail

What better way to understand what shoppers want from retailers and brands than to get out from behind your desk and experience the latest trends in action? This year Consumer Goods Technology presents a post-event “Retail Safari” hosted by WSL Strategic Retail’s CEO Wendy Liebmann. WSL’s Retail Safari will take you into the heart of New York City to explore the future of retail. See who is innovating around digital, building experiences that keep shoppers coming back and creating merchandising solutions that make shopping easy and also inspirational. This fast and furious tour will:

• Expose you to retail concepts that will inspire and excite – not necessarily ones you’d visit on your own.

• Immerse you in retail experiences that address emerging shopper trends such as the Good Life vs. More Stuff, Wellness Uprising, Anyway They Want It, and Build My Magic Box.

You will emerge from the Safari with smart ideas – practical and inspirational, big and small – to take back to your teams.

 

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